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SNUG Living Practice: Growing In Love

How did we discover “snug living”?

We have always placed a high priority on finding or creating a quiet space where we can relax, connect with our inner being and find the way to grow in love. We found that love is a choice and a goal, not just a feeling. It is also a very practical goal because it brings harmony, peace, and joy into this rather chaotic, cold and destructive world.

In 2013, we coined the phrase “snug living” for this experience which has been our lifestyle choice for the past 20 years. It all started when we were living and working in Sweden between 1996 and 2001.  (Read Our Story)


Snug living

“Snug Living” Associations

Way back in 1981 Faith Popcorn, a trend forecaster and marketing consultant, coined the term “cocooning” to describe the trend for people to insulate themselves from the normal social environment, which they perceived as distracting, unfriendly, dangerous, or otherwise unwelcome.

We also see parallels of “Snug Living” in Popcorn’s declared trend of “socialised cocooning.” This is the practice of creating a home environment which promotes a feeling of snugness, security, and peace. You can see it as a healthy reaction to the insane speed of living, too much stress and very little time to care. Therefore, creating a real home isn’t only for the purpose of helping children grow up, but it is also vital for the adults. Reducing stress, taking care of personal well-being and creating a safe and relaxing environment is the only way to keep balance in life. Therefore, snug living has very little to do with being lazy or escaping from reality.

Interestingly, snug living is well reflected in what people in Denmark call “hygge”(pronounced hoo-ga). Over the past two years, the “hygge” lifestyle has been receiving increasing exposure and discussion in the media. It is still trending on the Internet today, in 2017 – and we believe it will continue for a long time.

Little About Hygge

The word hygge originates from Old Norse proto-language.  It means “thinking and feeling satisfied”, especially in terms of finding shelter, safety, and rest, and in regaining energy and courage. (Ref. Marie Tourell Soderberg: “The Danish Art of Happiness”.)

Hygge is about creating a feeling of cosy intimacy, contentment, friendliness, and wellbeing in one’s everyday living.

Another Old Norse word related to Snug Living is “hugga” from which the English word “hug” originates.  It means to “soothe, console, and comfort.”  The word “snug” appears to have entered the English language in 1620 to depict a sense of being “shipshape” and in “a state of ease or comfort”, as one may prepare for a storm on the high seas.

Snug Living Practice

Our snug living practice started with creating a personal space where the noise of modern living couldn’t reach us. We connected with nature, learned meditation and dedicated lots of time to music and reading. We discovered that the fulfillment and growth that we yearned for could never come from our intellect. The only positive change we ever created started always in the heart – at our being level.

SNUG living practice is truly a practice – not a theory. It is a way to decrease stress, negativity, and chaos from our lives and to allow peace, love and natural growth flow in. Here are some examples of how to open up the Space into the Now to Unify with who you are – which allows you to Grow.

  1. Just Be
  2. Simplify
  3. Relax With Open Fire Or Candle Lights
  4. Spend Time In Nature
  5. Make Your Home Lovely
  6. Cook And Bake With Love
  7. Be With Friends
  8. Enjoy The Small Things
  9. Look After Your Body

The list can go on forever – everyone can add her own unique “snug living practice”. What makes us feel good and improves our well-being is worthwhile and meaningful. The only “restriction” and an important rule to follow is that nobody – including the environment – is hurt in the process.

What Are Snug Living Gifts?

Snug living gifts are the types of gifts that help to foster feelings of ease, cosiness, closeness, comfort, and kinship in everyday living.